Like many of us, I’ve seen the best and worst side of Facebook.
From personal experience, the best place to start, for a writer, when trying to grow an audience from scratch (or close), is definitely Twitter.
Facebook is much more challenging, and it’s beyond discouraging when you are posting your consistent, hopefully quality, content, and Facebook is showing some of these posts to about two people.
Literally. You can throw a “one hundred percent conversion rate” party, when a post is shown to three people, and you actually manage to get three “likes”. I know, I know – “pay to play” – but that doesn’t work for those of us who are starting out, and don’t have an advertising budget. There are strategies that help with organic growth on Facebook, but I’m not in a position to give much specific advice about these right now, because I’m honestly not there yet.
However, I’m not giving up, and I do believe that organic growth on Facebook is possible.
It takes time and effort, like everything else in life. I sometimes think it’s ironic, that I’ve watched so many You Tube videos, and read so many blog posts, about all things social media related, and yet, I don’t see to get anywhere fast. But hey, do I need to get anywhere fast? If it takes me longer, so be it. This is a journey, and I can appreciate it.
At the start of 2017, I had Vibrant Darkness, my poetry page, which I had more or less abandoned.
Other than that, only my profile page. This year, I started to update Vibrant Darkness, and also set up my author page, and 80s/90s Music page. The retro music angle, incidentally, does tie in with my writing somewhat, as well as covering an area of interest, since I write modern historical fiction, set primarily in the 1980s. And very recently, I ventured into setting up Facebook groups, Writing Forever and Music Forever, to help build more of a community, which is a major difference between Facebook pages and groups. I’m in the early stages, but hopeful.
This time last year, my approach to social media was completely random and chaotic.
I only had a few hundred followers on Twitter: now my main social media channel, where I’m currently working towards 3k, my next milestone – but, more importantly, enjoying the community, and trying to give back something of value, to the amazing people I’ve been able to connect with on there. I’m still random and chaotic, but perhaps a little less so – a work in very slow progress, just like my novel. And, yes – I have now officially updated this blog in December: consistently inconsistent, right?
January 2018 update: I’ve written another post, covering Facebook pages and groups, and Pinterest, in which I touch upon the latest changes, announced by Facebook.