This is an update to one of my posts from December 2017, in which I discussed some of my thoughts about Facebook pages and groups, going into 2018.
It turns out that I was being too optimistic about the possibility of organic growth on Facebook, certainly in relation to business/fan pages. The forthcoming changes to the newsfeed could effectively mean that most of us will soon reach none of the people who have “liked” or/and followed our pages: literally, none. To be honest, at times, it isn’t far off that already, for many of us.
I set up my groups, Writing Forever and Music Forever, towards the end of last year, and groups are definitely the way forward on Facebook, as far as I understand it.
Other than posts from friends and family, and paid ads, it could be the only way in which to reach our audiences, in the future.
In terms of scheduling, about which I have already written a post, and a part 2, it may become almost pointless to use schedulers such as Buffer, for Facebook posts.
I currently use a combination of Buffer, Facebook’s native scheduler, and some real time posting, and would consider using Facebook’s own schedulers entirely, if that would increase my chances of people actually seeing my posts. I’m not sure that it will, from what I’m hearing. For now, my posts that are going via Buffer to Twitter and Google Plus anyway, might as well continue to go to Facebook, as I get very little reach on the posts – but still, something.
It is also unclear whether, in the future, posts will be seen by our friends, when shared via our fan pages.
At the moment, sharing to our Timelines can help somewhat. I’m hoping that this will continue to be the case.
Whilst I feel disillusioned about yet more changes to the Facebook algorithm, which don’t appear to be ones for the better, I will always seek positive solutions.
I hope to focus upon building a community via my groups, although I do tend to be inconsistent on social media, due to having multiple projects, and struggling with health and personal problems. I’m also completely neglecting my novel. I need to find the right balance: an ongoing challenge.
Lately, I’ve been exploring Pinterest, and this could well become one of my main social media channels.
September 2018 update: I’ve made significant progress with Pinterest, since writing this post. See my Pinterest for Writers post.
Going back to the subject of Facebook – if you do “like” any or all of my pages, please consider adjusting your settings to “See First”.
It’s an option, listed on the drop-down “Following/Notifications” menu, at the top of the page. You’re significantly more likely to be shown my subsequent posts, and I would really appreciate the support. It makes a difference.
Find me on social media – via this post, which includes links to my various profiles and pages. I’ve updated this, to include links to my Facebook groups, and my Pinterest profile.